Thursday, March 20, 2008
Class of '94, Here I Come!
Today March Madness begins and the onslaught of repetitive commercials will torture millions of frustrated and annoyed viewers. While many of these commercials eventually fade away into the ether, a select few are so annoying that they become ingrained into our collective unconscious.
The above commercial is one of those select few. It holds a special place because Enterprise has neglected to update it at all and leave it as is, year after year. Normally, I would agree with their decision. I mean, why fuck with perfection? Unfortunately the ad wizards don't realize that each year it makes less and less sense for Moose to rent a car. What high school holds a 13 year reunion?
In anticipation of the glorious return of Moose and his 2004 rental car, my buddy Grod sent out a mass text message to a group of friends. His original message and the responses follow:
10:59 a.m. - Grod: Who else is excited to see if Moose will rent from Enterprise to get to his 14 year reunion this March?
10:59 a.m. - WillisB: I thought it was his 15th.
**Please note the quickness in which he replied. WillisB is also a former Enterprise employee so we consider him our Moose expert/lover**
11:01a.m. - Grod (To Willis): No, he graduated with me in '94.
11:02 a.m. - Wonka: Fo' sho.
11:02 a.m. - Nikki: Good thing we have all day to see it happen 85 times!
11:03 a.m. - JT: Screw that! I want to know if he's "looking good."
11:05 a.m. - WillisB: Let's see if ERAC's marketing and ad team adjust or go with the unprecedented 14 year reunion.
**Keep in mind Willis is on the west coast, so he's dealing with this first thing in the morning. And ERAC is insider lingo for Enterprice Rent A Car. (It pays to know an insider.)**
11:08 a.m. - WillisB: Over/Under on Moose ERAC commercial sightings during the MSU game? I have 3.
**At this point it's clear that WillisB still has some emotional attachment to his former company**
11:11 a.m. - Bubs: I've got hoes in different area codes.
**They can't all be gems.**
11:11 a.m. - E. Scott: "Looking good, Moose!"
11:15 a.m. - JFunk: I hope Moose leaves his reunion drunk and runs his car into the 2 Applebee's singers...and they all die.
11:19 a.m. - Z: I just hope there is a commercial with Coach K in it.
12:02 p.m. - Hoodges: Yes, I am as well. Why don't they just play the Bud Light frogs or the Bud Ice penguin? Because those are new.
