Monday, October 13, 2008
"I Need to Smell Me a Hot Dog"
Watching the baseball playoffs this year has subjected me to seeing the same commercials over and over again. It fucking sucks. I'm used to watching everything on DVR, so I don't have to see the goddamn Geico gecko thirty times a day. The lizard has got nothing on Frank Caliendo, though. If you don't recognize the name, he stars in the commercials where he does impressions of celebrities and then dresses up to look like them - but only if the celebrities were 60 pounds overweight.
As sick as I am of those commercials, at least they don't make me want to puke like this commercial does:
Ugh, that is so sick. I don't even know what the point of it is, because I can't get through it without recoiling in disgust. It is one thing for some dude to run out of ideas and come up with this at a pitch meeting. But it is another that a roomful of idiots signed off on this idea, then had the balls to present it to their client. I just don't understand it.
And now I see that Bud Light's new marketing campaign focuses on its "drinkability." Uh, the only people that are concerned with a beer's "drinkability" are high school girls. And they usually solve that problem by drinking Mike's Hard Lemonade, or dropping jolly ranchers in their Zimas. I gotta give their agency credit though, it takes giant balls to market a beer that taste like piss as highly drinkable. They probably figured they might as well feed them a line of bullshit, since Bud Light drinkers obviously have poor judgment, as evidenced by the fact that they drink Bud Light.
Or maybe they gave up trying after seeing the awesomeness of this commercial:
Now that's a commercial.
As sick as I am of those commercials, at least they don't make me want to puke like this commercial does:
Ugh, that is so sick. I don't even know what the point of it is, because I can't get through it without recoiling in disgust. It is one thing for some dude to run out of ideas and come up with this at a pitch meeting. But it is another that a roomful of idiots signed off on this idea, then had the balls to present it to their client. I just don't understand it.
And now I see that Bud Light's new marketing campaign focuses on its "drinkability." Uh, the only people that are concerned with a beer's "drinkability" are high school girls. And they usually solve that problem by drinking Mike's Hard Lemonade, or dropping jolly ranchers in their Zimas. I gotta give their agency credit though, it takes giant balls to market a beer that taste like piss as highly drinkable. They probably figured they might as well feed them a line of bullshit, since Bud Light drinkers obviously have poor judgment, as evidenced by the fact that they drink Bud Light.
Or maybe they gave up trying after seeing the awesomeness of this commercial:
Now that's a commercial.
